Copywriting

Combining eye-catching visual elements with a relevant, memorable message is the key to successful advertising. For this reason, graphic design and copywriting sometimes go hand in hand. Eponian Design Solutions can help you define, organize and communicate your marketing message for use in a variety of advertising media.

Simply put, your message must be clear, it must offer something of value to the viewer, and it should usually provide a call to action. These basic principles apply regardless of the medium.

The way in which we implement these principles, however, can vary significantly depending on the medium. When designing an online banner advertisement, for example, we generally only have two or three seconds to capture the attention of the viewer, present a message, and elicit a response.  With online advertising we are also limited by the physical restrictions dictated by small, standard ad sizes. The message must be short, the offer must be valuable enough to hold the viewers attention, and the call to action must be strong enough to make the user click on the banner and leave the site they are currently viewing. Therefore, the message in a typical online banner ad is inherently different than a half page ad in a newspaper or magazine.

It's important to recognize the many factors which affect the success of an ad--some of those factors influence the way in which we communicate the message, some are design-related, but the overall success of the campaign is reliant on a thorough understanding of both.

Whether you need help defining your marketing message, want help organizing content, or just need an editorial hand with your copywriting, Eponian Design Solutions can help.

To request a quote for a design project, or for more information about Eponian Design Solutions' services, please use this online form.