Web Design

It's probable that your customers are online, so if your business isn't, you may be missing out on valuable sales opportunities. A web site is your company's link to the rest of the world, not to mention a cost-effective marketing and communications tool.

Eponian Design Solutions is equipped to handle all aspects of web design including graphic design, information architecture design, web site development, search engine registration, and banner advertising to promote your new site.

Web Site Development

I can help you with everything you need to get your web site up and running. Pricing is based on the complexity of the project and is calculated on a project-by-project basis so I can accommodate a variety of clients and budgets. Please contact me to get an estimate for your project.

How do I get started?

Getting your own web site is not as overwhelming as it may seem.  Here's what the process usually looks like:

1. First, you will need to register your domain name (www.yourcompanyname.com) with BuyDomains.com or another domain registrar.  Click here to see what names are available. I can handle this process for you or you can have your web host handle it.  (Cost: $16-$35 per year payable to your registrar.)

2. Next, you need to find a web host for your web site. A host is where your web site "resides". I can recommend a host and help you get set up. (Cost: Usually ranges from $7/mo. to $60/mo. depending on your needs, payable to your web host.)

3.  At this point we will start your web site design. Before beginning, I ask for a 30% down payment. We will begin by outlining your goals for the site and defining your target market. It's helpful if you can suggest some web sites, preferably in your industry, that you really like so I can get a sense of your "style". If you are providing copy and/or images for the site I will request this information now.

4a.  I will present you with several mockups and we will pinpoint which elements you like best.  I will take that information and start designing your web site. During the design process you will be able to monitor the progress of your web site and make suggestions whenever you want by viewing it online at a "hidden" web address (so no one else will see it while it's under construction).

4b.  I will present you with the nearly completed site and you will have the chance to make some last minute changes. At this point we will do all the necessary tweaking to get it exactly how you want it. By now you should be promoting your new web site as much as possible through word of mouth and advertising. I will ask for the balance of the agreed upon price of the project at this point.

5.  The last step is search engine registration. This assures that your web site will get traffic from the many search engines on the web.  This can be as simple as listing some key words in your pages' meta tags* or as complex as creating entirely new "doorway" pages based on specific search engine requirements which redirect traffic to your site. How much you want to invest in search engine registration depends on how much business you plan to derive from your web site and how much you want to pay to for that investment. NOTE: this is not an immediate process. Search engines can take anywhere from several days to several months to get to your site. Be patient!

That's it! See, it's probably not as complicated as you thought. To request a quote for a project, or for more information about Eponian Design Solutions' services, please use this online form.

* META TAGS are the descriptions and keywords hidden in your web page that tell search engines what your page is about. (i.e. an automotive web site would want to list keywords like "car", "auto", "repair", "truck", etc.) It's important to have accurate and descriptive meta tags.

Banner Advertising

Banner advertising is a new and exciting way of promoting your business because it is relatively inexpensive and the success of each ad can be tracked and recorded. Banners can be animated or static, highly animated ads usually being larger in file size and therefore less desirable. The standard size is 468 x 60 pixels (although size requirments vary depending on where you plan to advertise).

Banner advertising differs from most other forms of advertising in that it requires an eye-catching image and a succinct, intriguing message which can be absorbed in two or three seconds. Remember, your audience is on a particular web page to do something; they're not there to read your banner ad and you don't have their undivided attention. But a good banner ad catches the reader's eye and makes them curious enough about your product or service that they will click to find out more. When it comes to banner ads, less is more!

To request a quote for a project, or for more information about Eponian Design Solutions' services, please use this online form.

Search Engine Registration

Search Engine placement is a critical (but often overlooked) part of web design. If you don't get any traffic to your site there's not much point in having one. I have researched this complex and ever-changing topic and understand how to design "search engine friendly" web sites.